
You’re in a shopping mall and you glance past something you did not really intend to buy. And then a burning urge to buy it hits you. The next thing you know is you are walking out of the mall with more bags than you can carry!
Let’s deflect our thoughts a bit from our daily home chores and think for a second about our Home Planet Earth. We celebrate Earth Day on April 22nd every year and on that occasion we remind ourselves how each of us can contribute to preserving our precious planet and keeping it safe and healthy for the generations to come.
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The concept of conscious consumption is #trending and growing. Growing awareness around -Global Warming, Child Labor, depleting Natural Resources, crisis such as Covid-19 pandemic – has accelerated responsible attitude by the consumers. Consumer wants to get involved in making progressive impact on economy to grow and sustain it.
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Yogita Ajgaonkar is a purpose driven entrepreneur, creative thinker, photographer, avid reader and traveller. An Indian business executive, she is the Founder and CEO of TIWIW.
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